Dušan Kovačević · Senior Product Designer & Front-End Developer

About me

Open to new roles

Hey, I'm Dušan — a Senior Product Designer and Front-End Developer with 15+ years in B2B SaaS. I lead design end to end: discovery and research, through UX and UI, into front-end code that ships.

Based in Serbia, remote with full European overlap. Most recently Interim Head of User Experience and Design at Juicer; alongside it I run Innovation Factory, my independent practice for client work and ventures of my own.

The work moves numbers: at Juicer I helped reverse a product downtrend — signups up 15 to 20%, feed embeds up 30%, source connections up to 50%, retention up by a month. At saas.group, a ScraperAPI renewal redesign fed a 50% MRR increase, and Sniply was acquired after the redesign I led.

LinkedIn GitHub

Role

UX strategy, research, interaction and visual design, plus the design system engineering ships from — and the front-end code when it helps.

Focus

The UX of AI in B2B SaaS — how it fits the product and how people actually use it: human-in-the-loop patterns, and designing for model confidence and uncertainty. I prototype with Claude and Cursor, and validate with A/B tests.

Stack

Figma, tokens and Storybook for design systems; Claude, Cursor, Figma AI and n8n for AI-native workflows; React, Next.js, Tailwind and HTML/CSS/JS when I take designs to production.

Career journey2011 → now

Founder & Senior Product Designer · Innovation FactoryOpen to Senior, Lead and Head of Design roles

Founder & Senior Product Designer · Innovation Factory

Jul 2023 to Present · Independent Practice · Remote

My independent practice: product design, website design and full-stack development for client companies and ventures of my own, managed from brief to handoff or deployment.
- Videlia (videlia.app): designed, built and launched a Shopify app that uses AI media-generation models to turn product images into AI-generated video clips of apparel models — end-to-end flow, built with Cursor Pro and Claude Code, deployed on Railway.
- e-trusco: designed the website for ANACONDA, a fraud-prevention and anti-money-laundering platform used by factoring banks including BNP Paribas Factoring, ABN AMRO and Targobank.
- Peopleix: ran UX audits of a people-analytics platform, identifying usability issues and prioritising the improvements that mattered.
Interim Head of User Experience and Design · Juicer

Jan 2024 to Jun 2026 · In-House · Full-time · Remote

Led product design and user experience end to end for Juicer, a B2B social media aggregation platform, plus the company website, which I designed and built.
- Designed and shipped a run of AI-powered products and features: Social Listening, AI moderation, API dashboard, Post Publishing & Scheduling, Bio Pages, AI-powered onboarding, and an AI Designer that generates feed designs automatically.
- Improved core metrics, reversing a product downtrend into a strong uptrend: average signups up 15 to 20%, feed embeds up 30%, source connections up by as much as 50%, and overall user retention up by a month.
- Built and maintained the design system for the product and marketing site — tokens and components adopted by engineering as the source of truth.
- Built an AI-native design-to-code workflow, cutting the path from spec to production.
Senior Product Designer · saas.group · Central Product

Aug 2021 to Dec 2023 · Central Product Team · Remote

Led product design across a portfolio of 20+ B2B SaaS products on a central team operating like an internal agency — running products in parallel and mentoring junior designers.
- ScraperAPI: led the full product and website redesign, repositioning it from a developer API into a platform accessible to non-developers, validated with prototypes and shipped in phases. A redesigned early-renewal flow and strategic product updates drove a 50% MRR increase in the following year.
- Sniply: led a complete product redesign; the business was successfully acquired following the redesign.
- Prerender and Beekast: directed product design for developer-infrastructure and collaboration B2B SaaS platforms.
- Organised workshop sessions and knowledge sharing among brands and other designers within saas.group.
Product Designer & Front-End Dev · Onetool

Jun 2020 to Aug 2021 · Full-time · Remote

Designed and built a B2B subscription-management platform that let businesses manage all their SaaS subscriptions from a single place.
- Covered the full lifecycle, from research through production code.
- Users repeatedly cited the user experience as the product's standout strength in customer interviews and support feedback.
Product Designer & Front-End Dev · KMD Media

Jun 2013 to Jun 2020 · Independent Practice · Multi-client · Remote

Designed and developed UI/UX across SaaS, web and mobile applications in cybersecurity, cloud and marketing, serving global audiences.
- Vade Secure: designed security dashboards and admin consoles that turned dense, machine-classified threat data into clear, actionable interfaces for non-technical users. Contributed front-end code across Vade Secure for Office 365, the Partner Portal, IsItPhishing.ai and MailCube.
- LoveYourEmails: designed a native iOS and Android consumer app built around a novel one-drag unsubscribe interaction.
- Scalair: established UX direction across a cloud-infrastructure product ecosystem — Scalair Manager, Dashboard and Status.
- Sharingbox: designed and developed the company website, product pages and campaign landing pages.
UI & Front-End Designer · Alti doo · 99designs

2011 to 2013 · Studio and Marketplace

UI and Front-End Designer at Alti doo and on the 99designs marketplace, building the foundational visual craft and front-end fluency the rest of my career is built on.
- Redesigned and modernised the UI for two major e-commerce websites, winwin.rs and emmi.rs, improving visual appeal and usability.
- Implemented the design updates in front-end code to drive user-friendly shopping experiences.

Highlighted work09 projects

Videlia: AI Product Video

0 → 1 · Shipped · Innovation Factory

A Shopify app that turns a flat product image into an AI-generated video clip of an apparel model wearing it. I designed, built and launched the whole thing — the generation flow, the merchant-facing app and the deployment — using AI media-generation models, Cursor Pro and Claude Code, shipped on Railway.

Company: Innovation Factory
Context: Own venture · 0 → 1
Year: 2025 to 2026
Contribution: Design · Front-End · Full-stack · Launch
Result: Designed, built and launched end to end
Tools: Figma, Cursor, Claude Code, Railway

videlia.app ↗

Juicer: Feeds 2.0

+30% Embeds · In-house

Full overhaul of feed management, the surface Juicer customers spend their day in and the product's primary surface. Rebuilt the information architecture, editing model and publishing flow so teams can curate social feeds at scale, then kept tuning it through experiments on the embed flow and CTA placement — feed embeds rose 30%.

Company: Juicer
Context: In-House · Lead
Year: 2024 to 2026
Contribution: Strategy · Design · Build
Result: +30% feed embeds · primary surface relaunched
Tools: Figma, Claude, Cursor, n8n

View Juicer ↗

Juicer: Website

+15–20% Signups · In-house

Juicer's public face, designed and built end to end on the same design system as the product. Conversion is treated as a design problem and A/B-tested rather than guessed: reworked signup and network-selection flows lifted average signups 15 to 20%, and source connections by as much as 50%.

Company: Juicer
Context: In-House · Lead
Year: 2024 to 2026
Contribution: Design · Front-End · Experiments
Result: +15–20% signups · up to +50% source connections
Tools: Figma, HTML/CSS/JS

View Juicer ↗

ScraperAPI: Platform Redesign

+50% MRR · saas.group

Led the full product and website redesign behind ScraperAPI's repositioning: from an API built for developers into a platform non-developers can use. Validated with prototypes and shipped in phases across the dashboard, onboarding, project and billing flows. A redesigned early-renewal flow and strategic product updates drove a 50% MRR increase the following year.

Company: saas.group
Context: Central Product Team
Year: 2022
Contribution: Product + Web Lead
Result: 50% MRR increase in the following year
Tools: Figma, HTML/CSS/JS

View ScraperAPI ↗

Onetool: Product & Website

Sole Designer · Onetool

Sole designer for Onetool, a B2B platform for managing all of a company's SaaS subscriptions from one place. Owned the full lifecycle from research through production code — the product, the marketing website and the front-end. Users repeatedly cited the experience as the product's standout strength in interviews and support feedback.

Company: Onetool
Context: Full-time · Remote
Year: 2020 to 2021
Contribution: Product Design · Website Design + Build
Result: UX cited as the product's standout strength
Tools: Figma, HTML/CSS/JS

Vade Secure: Threat Console

Cybersecurity · KMD Media

Security dashboards and admin consoles for Vade Secure's email-security suite, turning dense, machine-classified threat data into clear, actionable interfaces for non-technical users. Contributed front-end code across Vade Secure for Office 365, the Partner Portal, IsItPhishing.ai and MailCube.

Company: KMD Media
Context: Client B2B SaaS
Year: 2015 to 2018
Contribution: Design + Front-End
Result: Machine threat data made actionable
Tools: HTML, CSS, JavaScript

Vade Secure ↗

Scalair: Cloud Console

UX Direction · KMD Media

Established UX direction across Scalair's cloud-infrastructure product ecosystem — Scalair Manager, Dashboard and Status — plus illustrations, UI improvements, landing pages and a library of reusable templates, across a long-running B2B engagement.

Company: KMD Media
Context: Client · Cloud services
Year: 2013 to 2020
Contribution: UX Direction · UI · Front-End
Tools: HTML, CSS, JavaScript

LoveYourEmails: Mobile App

iOS & Android · KMD Media

A native iOS and Android consumer app for taming a cluttered inbox, built around a novel one-drag unsubscribe interaction — a single gesture replaces the usual hunt for an unsubscribe link buried in the footer.

Company: KMD Media
Context: Consumer mobile app
Year: 2015 to 2018
Contribution: Product Design · Mobile UI
Result: One-drag unsubscribe interaction
Tools: Figma, iOS & Android patterns

Sharingbox: Web & Campaigns

Design + Build · KMD Media

Designed and developed Sharingbox's company website, product pages and campaign landing pages for a marketing-activation brand — hand-built, responsive front-end end to end.

Company: KMD Media
Context: Marketing activation
Year: 2013 to 2020
Contribution: Design + Front-End
Tools: HTML, CSS, JavaScript

Dušan Kovačević — Senior Product Designer & Front-End Developer · Product design end-to-end · UX of AI · 15+ years in B2B SaaS

Founder & Senior Product Designer · Innovation Factory

Interim Head of User Experience and Design · Juicer

Senior Product Designer · saas.group · Central Product

Product Designer & Front-End Dev · Onetool

Product Designer & Front-End Dev · KMD Media

UI & Front-End Designer · Alti doo · 99designs